yLnk vs Firebase Dynamic Links

Firebase Dynamic Links shut down. Routing does not have to.

Google discontinued Firebase Dynamic Links in August 2025. yLnk dynamic links keep the core job alive — one URL that routes to iOS, Android, or web with a fallback — without an enterprise MMP contract.

iOS + Android + web routingWeb fallbackBranded app subdomainNo MMP contract

Smart route

iOSOpen app
AndroidPlay Store
DesktopWeb fallback

One public URL

go.ylnk.app/app

FDL sunset

Aug 2025

service shut down

Route hits by platform

Mobile teamsStartupsApp marketersProduct teamsAgenciesIndie devs

Where yLnk fits after Firebase Dynamic Links

A replacement scoped to teams that just need routing.

A maintained replacement

FDL stopped working in August 2025. yLnk dynamic links keep iOS, Android, and web routing with a web fallback when the app is not installed.

Team-friendly without MMP complexity

No Branch or AppsFlyer enterprise contract, seat minimums, or attribution SKU to route a link.

Routing is one part of a link suite

Short links, QR codes, campaigns, and analytics are in the same account.

Built for growth

Replace the routing. Skip the enterprise overhead.

One public URL

Share a single branded link that resolves per platform.

Web fallback

Send users without the app to a web page or store listing.

Branded host

App links use a dedicated hostname so App Links and Universal Links keep stable well-known files.

Predictable cost

Plan-based pricing instead of usage-metered attribution billing.

Side by side

yLnk vs Firebase Dynamic Links

Firebase Dynamic Links was a routing product. It was shut down on 25 August 2025.

FeatureyLnkFirebase Dynamic Links
Dynamic app links (iOS / Android / web routing) Google discontinued FDL on 25 August 2025.Yes Yes — but service shut down Aug 2025
Web fallback when app not installed No longer operational.Yes Previously yes
Short links Yes Short Dynamic Links only (discontinued)
QR codes Yes No
Link-in-bio page LinkFolioNo
Forms Yes No
Storefront / checkout yShopNo
Blog / content pages Yes No
Campaign reporting Across links, QR, bio, forms, blogNo
Organization / team roles A different model — not link-level roles.5 roles, invite + audit logFirebase project IAM
Custom branded subdomains One per product, across the suiteCustom domain for Dynamic Links (discontinued)
Plan tier for team features Standard paid plansn/a — service ended

Firebase Dynamic Links was deprecated by Google in 2023 and shut down on 25 August 2025. Details from Firebase documentation as of August 2026. For MMP-grade deep linking, evaluate Branch or AppsFlyer.

The honest part

When you need more than yLnk routing

  • MMP platforms like Branch and AppsFlyer offer granular attribution, cohort analytics, and fraud protection.
  • They integrate with paid-media self-attributing networks such as Meta, Google, and TikTok.
  • They support deferred deep linking at large scale with dedicated support.
  • Existing Firebase users may prefer to consolidate on a full MMP rather than a link tool.

Better for:teams that need marketing-attribution depth — SAN integrations, fraud protection, cohort analysis — where a dedicated deep-linking platform is worth its cost and setup.

Go deeper

The product pages behind these claims

Replace Firebase Dynamic Links this week.

Set up smart routing with a web fallback in minutes.

Firebase Dynamic Links shut down — what do I use now?

yLnk dynamic links handle the core job: one URL that routes to iOS, Android, or web, with a fallback when the app is not installed.

Is this as powerful as Branch or AppsFlyer?

No, and it is not meant to be. If you need MMP-grade attribution, fraud protection, and paid-media integrations, use a dedicated platform. yLnk is for teams that just need reliable routing without that cost.

Can I keep my existing link paths?

In most cases yes. Set up a branded subdomain such as go.yourbrand.com and map your routes. Test on staging before you cut over.

Does it work with a custom domain?

Yes. App links use a dedicated hostname so Android App Links and iOS Universal Links get stable well-known files.